The Progreso DNA strives for sustainability in all aspects of human life (environmental, economic, and social), and this new communication initiative seeks to convey part of that DNA, in its dual connotation: Progreso, the leading cement brand, and provider of construction materials and solutions, and the progress or advancement it has created in society and in the lives of many individuals.
The campaign’s “Progreso in Everything We Do” first phase consists of 12 testimonial pieces from individuals who have engaged with the brand directly or indirectly, across various business units in the sectors of construction, agriculture, energy, and real estate development, and from the company’s strategic pillars: Preferred Employer, Preferred Supplier, Environmental Leader, and Responsible Citizen.
A Word That Transcends
The word Progreso carries a meaning that transcends its definition and goes beyond being just a name or brand. Progreso is synonymous with moving forward; it represents progress, development, and taking something to a better state.
“In line with this meaning, we have created this campaign as a new way of telling Progreso’s story under an umbrella concept, to communicate the various business units, products, solutions, actions, recognitions, and benefits that make Progreso much more that just cement”ommented María Andrea Salvadó, Corporate Communications Manager at Progreso.
“We are Progreso in Everything We Do!”
A Commitment to the Future
“Progreso in Everything We Do” highlights the company’s impact and its commitment to the future in every country where it operates.
“Today, we officially launch our positioning, which faithfully represents our vision, mission, and values, reaffirming our commitment to being agents of change and contributing to the creation of a more just and equitable world,” stated José Raúl González, CEO of Progreso.
